Since 2021, we’ve been making small-batch Conservation Brews in partnership with the Wilder Institute, a Canadian charitable organization dedicated to protecting endangered species, restoring ecosystems, and fighting the extinction of plants and animals. The Wilder Institute doesn’t just create safe spaces for animals at the Calgary Zoo; they have a global impact, supporting 27 species and 15 conservation programs around the planet.
Each brew features a key species that the Wilder Institute supports, with labels designed by a local artist. Thousands of cans have carried stories of different endangered species into Calgary’s restaurants, liquor stores, and homes.
The concept of caring for People and Spaces has always been a part of our ethos. That includes caring for the planet we live on and the animals that share it with us. We act with the knowledge that brewing as a practice is deeply connected to the wellbeing of the planet, and we do our best to make a positive impact where we can. That’s why we started the Conservation Brew, and why the project means so much to us.
“WE WANT TO MAKE SURE WE ARE CONTRIBUTING TO OUR COMMUNITY IN A MEANINGFUL WAY AND A PART OF THAT IS TRYING TO CARE FOR THE PLACES THAT WE LIVE, WORK AND BREW IN. THE CONSERVATION BREW HAS BEEN A VERY CLEAR EXTENSION OF THOSE PRINCIPLES, PAIRING QUALITY BEER, ART, AND STORYTELLING. WE GET TO WORK WITH LIKE MINDED PEOPLE AT THE WILDER INSTITUTE TO TRY TO FOCUS ON VERY SPECIFIC ASPECTS OF CONSERVATION AND SUSTAINABILITY. IT'S BEEN SUPER FUN TO BRING AWARENESS TO THE WILDER INSTITUTE'S WORK IN A CREATIVE WAY, AND IT'S BEEN A REAL PRIVILEGE TO BE THE CHOSEN PARTNERS.”
ANDREW, ANNEX CO-FOUNDER
This year, we’re launching the fifth beer in our Conservation Brew of the series. While previous brews have focussed on Canadian species, this year’s small-batch features the Mountain Bongo, a rare species of antelope found only in Kenya.
Did you know there are fewer than 60 mountain bongos in the wild?
Through community partnerships and deep-rooted trust, The Wilder Institute is working to bring back the Mountain Bongo from the edge of extinction while helping to protect the forests that provide an important ecosystem that millions of Kenyans rely on. We’re proud to raise awareness for both the Mountain Bongo, and the Wilder Institute’s conservation efforts.
For the launch of the fifth Conservation Brew, we also put a call out for a new artist. We were looking for someone who cares about conservation and quality as much as we do. Enter: Abi Osness.


